{"product_id":"the-first-bra","title":"The First Bra","description":"\u003cp\u003e\u003cstrong\u003eShe'll tell you when she's ready. Or she won't — and you'll just know.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEither way, this is the part nobody prepares you for, and the part that really shouldn't be a big deal. So we made it a small one. A soft, seamless first bra that feels like nothing, arrives in plain packaging, and comes in a colour she picks herself.\u003c\/p\u003e\n\n\u003cp\u003eNo wires. No clasps to fumble with in a locker room. Just a soft stretchy crop that pulls on over her head and stays where it's put.\u003c\/p\u003e\n\n\u003ch3\u003eMade for her first one\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrows with her\u003c\/strong\u003e — high-stretch knit with real give, so it lasts past the next growth spurt\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExtra coverage\u003c\/strong\u003e — longline crop cut with a high back, so nothing rides up in PE\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable\u003c\/strong\u003e — lightweight and quick-drying for all-day school wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSeamless\u003c\/strong\u003e — knitted in one piece, so nothing shows under a uniform shirt\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo wires, no clasps, no tags\u003c\/strong\u003e — nothing to dig, scratch or fumble with\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMachine washable\u003c\/strong\u003e — cold cycle, hang dry, done\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy it's different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDouble-lined front\u003c\/strong\u003e — full coverage under white uniforms and thin tops, smooth and lightweight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWide, soft straps\u003c\/strong\u003e — they don't slip off her shoulders and they don't leave marks.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePull-on, front-facing\u003c\/strong\u003e — no hooks behind her back to work out in a hurry.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSized by weight, not age\u003c\/strong\u003e — it fits her body, not her birthday.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFour colours, so it's her choice\u003c\/h3\u003e\n\u003cp\u003eWhite, blue, beige and lilac. Let her pick. Which, quietly, is the entire point.\u003c\/p\u003e\n\n\u003ch3\u003eMaterials\u003c\/h3\u003e\n\u003cp\u003e65% nylon, 35% spandex. High stretch, lightweight, and soft against sensitive skin. Nothing itchy, nothing stiff.\u003c\/p\u003e\n\n\u003ch3\u003eFinding her size\u003c\/h3\u003e\n\u003cp\u003eGo by her weight, not her age. It's the one number you already know, and there's no tape measure and no awkward five minutes in the bathroom.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eHer weight (lb)\u003c\/th\u003e\n\u003cth\u003eHer weight (kg)\u003c\/th\u003e\n\u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e50–66 lb\u003c\/td\u003e\n\u003ctd\u003e22.5–30 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e66–83 lb\u003c\/td\u003e\n\u003ctd\u003e30–37.5 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e83–99 lb\u003c\/td\u003e\n\u003ctd\u003e37.5–45 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e99–121 lb\u003c\/td\u003e\n\u003ctd\u003e45–55 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cem\u003eBetween two sizes? Size up. The fabric has plenty of stretch, and there's nothing worse than something that feels tight when she's already a bit self-conscious about it.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003e60-day free exchanges\u003c\/h3\u003e\n\u003cp\u003eToo big, too small, or just not the colour she hoped for? Send it back within 60 days and we'll swap it, free. You are guessing at a size for a girl who changes every few months — you shouldn't be punished for getting it wrong.\u003c\/p\u003e\n\n\u003ch3\u003ePlain packaging, always\u003c\/h3\u003e\n\u003cp\u003eEvery order ships in unbranded outer packaging with nothing on the label describing what's inside. She doesn't need the delivery driver, or her brother, knowing what arrived.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle, hang to dry. Skip the fabric softener — it breaks down the stretch.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGently does it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"ModoVita","offers":[{"title":"S \/ White","offer_id":47941876940949,"sku":"GW-1-S-WHT","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"S \/ Blue","offer_id":47941876973717,"sku":"GW-1-S-BLU","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"S \/ Beige","offer_id":47941877006485,"sku":"GW-1-S-BEI","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"S \/ Purple","offer_id":47941877039253,"sku":"GW-1-S-PUR","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"M \/ White","offer_id":47941877072021,"sku":"GW-1-M-WHT","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"M \/ Blue","offer_id":47941877104789,"sku":"GW-1-M-BLU","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":47941877137557,"sku":"GW-1-M-BEI","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"M \/ Purple","offer_id":47941877170325,"sku":"GW-1-M-PUR","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ White","offer_id":47941877203093,"sku":"GW-1-L-WHT","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Blue","offer_id":47941877235861,"sku":"GW-1-L-BLU","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":47941877268629,"sku":"GW-1-L-BEI","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Purple","offer_id":47941877301397,"sku":"GW-1-L-PUR","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ White","offer_id":47941877334165,"sku":"GW-1-XL-WHT","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Blue","offer_id":47941877366933,"sku":"GW-1-XL-BLU","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Beige","offer_id":47941877399701,"sku":"GW-1-XL-BEI","price":20.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Purple","offer_id":47941877432469,"sku":"GW-1-XL-PUR","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7874\/5749\/files\/colour-stack-v8.png?v=1788562902","url":"https:\/\/modovita.it\/products\/the-first-bra","provider":"ModoVita","version":"1.0","type":"link"}